His popularity grew rapidly, reaching a large number of views and positioning himself in the "Top 100" of "artists in Tijuana" in Reverbnation, occupying the # 9 position for 3 consecutive weeks, the same opportunity that led him to the company's subsidiary Very popular in the music industry worldwide Warner Music Group, Atlantic Records which offered him the opportunity to sign a record deal at the beginning of 2013, leading Durán to reject the proposal for personal reasons.
The summer of 2013 was nominated for the Bandamax awards, managing to enter the "Top 100" reaching the position "# 37" as a group youth proposal of the year. These achievements led Durán to be published on the list of popular artists of the moment by MTV in 2014.
In 2014 he took the initiative to start with one of his biggest projects, without having any knowledge about the independent record companies and the constant evolution of digital music that was at that time ended up founding DurBel Records (previously Duran Bros. Records ). On May 23, 2014 through a distribution agreement with the British company Label Worx.